Communication Star 2011
Improving the communication of agri-food research results

Tuesday 1 March 2011, Renaissance Hotel, Brussels

About the event

“Communication Star 2011” recognizes communications managers and project coordinators in FP6 and PF7 projects relevant to the food sector that have made an outstanding contribution to communicating about their projects and results to a broader audience.

The initiative raised a lot of interest as 25 European projects entered the competition. Seven nominees have been selected by the jury. The final decision, based on short presentations by the nominees, has been made during the award ceremony organised on the 1 March 2011 at Renaissance hotel in Brussels. During the morning session, participants learnt the key findings from AgriFoodResults and discovered our "virtual supermarket".

More than 70 project coordinators and communications experts within EU
funded agri-food projects attended with keynote speaker, Maive Rute, Director of the
Biotechnologies, Agriculture Maive Rute and Food Directorate of DG Research and Innovation, European Commission.

Speaking at the event, she stated that the need for communication in getting exciting ideas, research project findings and new ways of working out to SMEs, policy-makers and the general public, is an increasingly important task in creating
the successful Innovation Union flagship initiative.

9h00- 9h30: Registration, welcome coffee

Morning session: An innovative way to communicate results of food research projects

9h30 – 10h30: AgriFoodResults achievements
- Presentation of the main findings from AgriFoodResults – Christophe Cotillon, ACTIA (France) and Sylvia Pfaff, FPI (Germany)

10h30 – 12h00: An innovative communication tool: the “Virtual Supermarket”
- How does it work? – Markus Schroll – Innowise (Germany)
- European projects results presented with the “Virtual Supermarket” - Norbert Reichl, FPI (Germany)

12h00 – 13h30: Lunch

Afternoon Session: Communication Star 2011

13h30 – 14h15: Needs for communicating research results
- The importance of communication for research and innovation in the EU -
Maive Rute, Director of Biotechnologies, Agriculture and Food Directorate,
Research and Innovation DG, EC
- Communicating science to industry : SME point of view – András Sebök; Campden BRI Hungary
- CommNet experience: tips and ideas to communicate research results in the
food sector – Rhonda Smith, Minerva (UK)

14h15 – 15h45: Nominees presentations
- Introduction to the Communication Star 2011 awards by Norbert Reich, FPI (Germany) and Mella Frewen, CIAA (Belgium)
- Presentations by the nominees (10 minutes each)

15h45 – 16h00: Coffee break and deliberation of the jury

16h00 – 16h30: Awards Ceremony
- Awards ceremony with the members of the jury
- Conclusions by Christophe Cotillon, ACTIA (France)


About the competition

“Communication Star 2011” has been launched in December 2010 under the auspices of the services from the European Commission represented by Maive Rute, director of the Biotechnologies, Agriculture and Food Directorate at Research and Innovation DG. The award aims to identify best practices in FP6 and PF7 projects relevant to the food sector and to reward projects for the excellence of their dissemination plan.


The 25 entries

Projects wanting to enter the award competition sent a two-page application before the 13 January 2011. The initiative raised a lot of interest among dissemination managers and coordinators of FP6 and FP7 projects as we received 25 entries:

APTPACK EURRECA METAPHOR NUTRIMENTHE
BIOTRACER FLABEL MONIQA OPTIMOILS
CASCADE FOCUSBALKAN MYCORED PATHOGENCOMBAT
ENDURE FOODRISC NOVELQ PERFOOD
EPIZONE HEATOX NUGO SEAFOODPLUS
EUFRESHBAKE HELENA NUTRIDENT TRUEFOOD
EUROFIR      


Jury and selection

The selection of the nominees has been made by a jury according to three main criteria: communication plan, its implementation and the outcomes.

The jury is composed of representatives from the research community, the food industry, the media and from consumers organizations. The members are :

- Erwin Lamot, Director of Flander´s Food
- Mella Frewen, Director General of the CIAA
- Ruth Veale, Head of the Food, Health, Environment and Safety department at BEUC
- Xavier Gellynck, Professor at Ghent University
- Isabelle Gattegno, Deputy Editor at RIA


The 7 nominees

Two categories have been retained (small and large projects ) to take into account differences in available resources. The list of nominees selected by the jury is given below.

Category small projects

- FLABEL (Food labelling to advance better education for life)
Sofia Valleley, EUFIC (Belgium)
Presentation
Entry
WebSite
Cordis fact sheet


- EU-FRESH BAKE (Freshly baked breads with improvement of nutritional quality and low energy demanding for the benefit of the consumer and of the environment)
Alain Lebail, ONIRIS (France)
Entry
WebSite
Cordis fact sheet


- HELENA (Healthy Lifestyle in Europe by Nutrition in Adolescence)
Luis Moreno, University of Zaragoza (Spain)
Presentation
Entry
WebSite
Cordis fact sheet


- META-PHOR (Metabolomic Technology Applications for plants, health and outreach)
Robert Hall, Wageningen UR (the Netherlands)
Presentation
Entry
WebSite
Cordis fact sheet


The nominees



Category large projects


- CASCADE (Chemicals as contaminants in the food chain: an NOE for research, risk assessment and education)
Jill Jönsson, Karolinska Institut (Sweden)
Presentation
Entry
WebSite
Cordis fact sheet


- NovelQ (Novel Processing Methods for the Production and Distribution of High-Quality and Safe Foods)
Ariette Matser, Wageningen UR (the Netherlands)
Presentation
Entry
WebSite
Cordis fact sheet


- SEAFOODplus (Health promoting, safe seafood of high eating quality in a consumer driven fork-to-farm concept)
Torger Børresen, Technical University of Denmark (Denmark)
Presentation
Entry
WebSite
Cordis fact sheet




HELENA and CASCADE rewarded

HELENA For the small projects, the 2011 award went to HELENA (“Healthy Lifestyle in Europe by Nutrition in Adolescence”) a 3-year FP6 project on adolescent nutrition. This STREP project was coordinated by Luis Moreno from the University of Zaragoza. helena logo
CASCADE For the large projects, the 2011 award went to CASCADE (Chemicals as contaminants in the food chain a Network of Excellence for research, risk assessment and education) a Network of excellence coordinated by Ingemar Pongratz from Karolinska Institute. helena logo

For further information please contact the organizing committee at awards@agrifoodresults.eu